Connecting People Across Borders
Afrosport Group is an Afro-centric sports media company dedicated to connecting Africa and the African diaspora with the world of sport through premium broadcasting, digital content and live sports distribution.
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Our Story
Afrosport evolved from Optima Sports Management International (OSMi), a pioneering organisation that helped shape free-to-air sports broadcasting across Sub-Saharan Africa. Since 1999, the team behind Afrosport has played a key role in distributing some of the world’s biggest sporting properties throughout Africa, including: English Premier League, UEFA Champions League, FIFA World Cup, African Cup of Nations, Serie A, and Bundesliga across more than 40 African countries.
Today, Afrosport combines this heritage with modern digital streaming technology, content production and sports storytelling to create a platform designed to inform, inspire, entertain and engage sports fans across Africa and around the world.
Our Vision
Afrosport’s vision is to build a sustainable and accessible sports media hub that connects the world’s greatest sporting events and athletes with fans throughout Africa and the diaspora across every viewing platform.
Our Mission
Built on decades of experience within the global sports media industry, Afrosport’s mission is to celebrate the immense contribution Africa and its athletes have made to world sport, whilst at the same time bringing the biggest sporting events on the planet closer to African audiences.
Our Core Expertise
The company works across Sports broadcasting, Live rights distribution, Content production, Sports marketing, Sponsorship partnerships, Digital streaming, Athlete and fan engagement with a focus on delivering premium sports experiences to audiences that have historically been underserved by traditional sports broadcasting models.
